New ‘Be a Safe Guy’ campaign encouraging young workers to speak up for each other

Since 2013, more than 40 workers between the age of 18 and 30 years old have lost their lives in the workplace.

In our latest campaign, we have enlisted the help of aspiring young Māori comedian D’Angelo Martin to help communicate directly with young workers. The ‘Be a Safe Guy’ campaign has a particular focus on Māori male workers, who are at the greatest risk of workplace injury.

Hailing from Kaitaia, D’Angelo uses his style of humour to deliver a message that aims to remind everyone that there is no wrong way to say the right thing.

WorkSafe Strategy and Performance Manager Jude Urlich, said that Stats NZ’s latest data shows that the rate of serious injury for Māori workers is 33% higher than for the total population. “We also know that many Māori workers are in higher risk industries such as manufacturing, forestry, construction, agriculture, transport, postal and warehousing.”

“Speaking up can be hard to do but we know that when workers get involved in health and safety that everyone benefits.” 

Ms Urlich says, “This new campaign recognises that one of the best ways people can stay safe is by talking to each other –in whatever way feels right for them. As D’Angelo says, ‘However you say it, be a safe guy – ahakoa o korero, kia haumaru tonu koe’.”

The campaign will feature on videos, posters, billboards and radio adverts over the next four months.

Notes:

To dowload posters and share the videos, visit our campaign page

D’Angelo Martin is a Māori comedian best known for his skits on his Tuturu Māori Facebook page(external link), which started in May 2015 as a reflection of his reality. 

His comedic style is all about identifying and impersonating different types of people, with his videos highlighting different situations and the unique ways people deal with things.

BASG combo posters